A Plane You Can Park in the Garage: The ICON A5

Kirk and Steen speak to design's power to unleash new markets. They tell the story of how ICON Aircraft set out to maximize the vast potential of the FAA's regulatory changes by creating, for the first time, a recreational powersport for flying.

They discuss the challenges in the development of the ICON A5, an airplane that makes flying more accessible, safer, and more enticing than ever before. - IDEO Know How Talks

Before graduating from Stanford Business School in 2005 and founding ICON, Kirk Hawkins flew F-16s in the U.S. Air Force and 767s for American Airlines. Prior to the USAF, he worked in both aviation and aerospace engineering most of his early career.

After earning his BS in Mechanical Engineering from Clemson University, he was the Director of Engineering at an aerospace contractor before returning for his Masters in Engineering from Stanford University in 1995, specializing in manufacturing.

Steen Strand is a seasoned sports product entrepreneur with 14 years of hands-on operational startup experience. Strand's expertise is in product design, marketing and brand building. Early in his career he worked at IDEO, one of the world's leading design consultancies before founding Freebord, a skateboard company with a global subculture of fanatical riders.

He later served as COO and Director of Product at Secara, a funded healthcare startup. Steen received his MS in Product Design from Stanford University, where he periodically instructs courses in Product Design. Steen's designs have been featured in numerous TV shows, websites and magazines, including Time, Forbes, Newsweek and Wired.